(Those people do exist.) It also creates some sort of internal structure for the industry (deadlines!). The calendar exists for those who are so rabidly interested in shows that they want to be the first to see what a designer has created. But if collections are filmed in advance, and available to view in perpetuity, doesn’t that mean the whole idea of a “show calendar” is pointless? And despite the fact that last season it was hard to avoid a sense of free-floating anxiety at seeing an in-person audience at some shows - maybe because of the angles involved, they looked close together - there has been no news of a super-spreader fashion show since last March, when no one knew what was going on. Pretty much every video now ends (or starts) with the message: “All safety protocols have been observed while filming this show.” That means (they say) testing, masking, social distancing and so on. Still, if there are multiple models involved, that sounds risky. Honestly, however, the sweet spot is around five to seven minutes more than that, and your coffee machine starts to look awfully tempting. These films can last anywhere from three to 20 minutes. That means anything from a mini-movie to a cartoon to a straightforward catwalk parade filmed in a largely empty space, all posted to the brands’ websites and social media feeds, as well as being hosted on the home pages of the various fashion weeks. But they have all recognized the pandemic reality and accepted the fact that even if a few actual people manage to get to the set, a show needs to be a digital experience for the vast majority. Some designers are still hoping for a sort of in-person experience for a few locals - or at least an audience from their own workrooms - and others are playing it close to the vest. streaming series: a little escapism, a little high-concept hooey, a bit of documentary realism, a dose of “Get the Look.” Here’s what you need to know to plan your viewing schedule.Īre all of the shows virtual? What does that even mean? Which means that right now virtual fashion month may be the ultimate D.I.Y. At some point, after all, we will get dressed again.
We’re all watching from our kitchen tables - everyone’s on the front row! - taking notes for the time when we emerge from hibernation. The fashion week calendar, that four-city hamster wheel that spins from New York to London to Milan to Paris, persists, though lots of brands have hopped off and decided to run at their own pace. Yet here we are, a year later, and, against all expectations, the shows are still going on. People started to get nervous and leave early. In Paris, masks and hand sanitizer materialized.
By the time the traveling style circus had landed in Milan, temperatures were being checked by the end of those collections, Giorgio Armani had decided to hold his show in an empty auditorium and livestream it to an audience holed up in their hotels. It’s hard to remember now, but it was during the fall ready-to-wear shows last February that the fashion world first became aware of the coronavirus, even before it had been declared a global pandemic.Īt New York Fashion Week the ripple effects began when some models and designers were quarantined in China.
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